![]() ![]() ![]() We believe the best ideas and most meaningful connections don’t come from behind a screen or in a booth. These inaugural events include the River Summit, Overland Summit, and Backcountry Skills Summit. Tread Agency, a PR firm located in Bozeman, has launched the Traction Series, a collection of targeted events to bring media, outdoors people, and brands together in the places we all love. 2023 Backcountry Skills Summit The views from camp were hard earned and well worth it (photo/Tread Agency) From food to gear and views that couldn’t be beaten, I was glad I made the drive. Seeing old friends and gaining a few new names on the roster was a serious perk. This year’s event wasn’t more than a stone’s throw from where I lay my head at night. On top of that, there were epic views, fantastic food, and some solid survival skills tossed into the mix.įor me, it was an opportunity/excuse to get away from my desk and go play in my own backyard. Tread Agency brought brands, personalities, and media together to test outdoor gear in the place it was designed to be used. The Backcountry Skills Summit pulled it all off beautifully. Once you add in travel and gear configurations, getting people and stuff to the backcountry can be a real test of determination. It isn’t easy to organize a media event in the backcountry. The logistics can be a real nightmare. ![]()
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